Google Business Profile Best Practices

As a business owner, you likely already know that you have to have an online presence for your business. And while that includes having a website for the business, and possibly even a blog, it also includes having a Google Business Profile listing. So, what exactly is this type of listing? And how does having one benefit small and local business owners? 

Did you know that 97% of customers learn about local businesses online, mainly through Google Business Profile. Over half of the interactions between businesses and customers in Google Business Profile result in a store visit. 76% of users who search for local businesses in Google Business Profile visit the store within one day to make a purchase. 

88% of customers will visit a store within the same week after finding them on Google Business Profile. In 2020 alone, there was a 61% increase in calls from Google Business Profiles.

Considering that most small businesses rely on local traffic and nearby consumers, the importance of these facts cannot be ignored by many small businesses. 

Learn more about the many benefits a Google Business Profile listing could bring for your small business, how to do it, and some tips and tricks to ensure that once you have a listing, it’s truly effective.